What is the role of the travel agent and how has it changed ?

Travel agents work hard on behalf of the consumer. The role of a travel agent is to make the process of going on a trip - whether for work or pleasure - be a stressfree and memorable experience. Travel agents spend time not only booking tickets and searching for affordable prices, but also personalizing their services for individual clients.

How is the Internet affecting the travel industry ?

The Internet has helped transform the travel industry. It helps educate the consumer by providing vast amounts of information about destinations and different travel options. Both consumers and travel professionals have benefited from the Internet, which makes the possibility of travel to exotic places more imaginable. It has helped consumers see in full color and, in some cases, real time, where they would like to visit. The Internet gives travelers the ability to do comparative shopping for attractive deals or packages. It also has helped many travel agencies, hotels, resorts and other travel-related suppliers flourish by bringing in business through Web sites.

What are the benefits of using a travel agent compared to the Internet ?

The Internet can be a powerful tool. It can increase the scope and reach of a consumer’s efforts and allow a person to check hundreds of options or research destinations in depth.

But to make the Internet work effectively, a person has to understand where to look and what questions to ask, otherwise hours can be wasted surfing the Web and ultimately produce unsatisfactory results. This is where a travel agent can make a world of difference.

A professional travel agent is trained to guide a client through the entire process of planning a trip, whether for business or for leisure. Travel agents take classes, participate in seminars, become destination specialists and join professional associations, in order to ensure they make each client’s travel experience as personalized, convenient and memorable as possible.

When planning a business trip or family vacation, the Internet can be a valuable resource, but it cannot replace the expertise and guidance of a travel agent. Also, during travel crises, the Internet can’t replace a human being who will persist to help a client. Travel agents, meanwhile, can offer a myriad of intermediate options.

Will the Internet replace the need for travel agents ?

There are some things technology cannot replicate, and personal touch is one of them. The Internet is a valuable resource, but it cannot replace the expertise, guidance and personal service of a travel agent.

At a time when travelers are stressed out with hectic schedules, travel agents have all of the information at their fingertips, saving valuable hours of surfing on the Web. Agents also can offer insider tips generally based on personal experience.

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